What Will Make You Stand Out on LinkedIn: The Expert Insights You Need to See
In this post, we’re sharing top LinkedIn advice from three experts in the industry to help users and brands stand out on the platform!
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
Increase Website Speed Using .htaccess
Are you challenged by slow page load times? You can shorten the time it takes to load your page and possibly improve your Google search ranking by altering your .htaccess file.What is an .htaccess file?An .htaccess file is a file used on Apache webservers to configure the server software. This is done so that the server software behaves in particular ways to either enable or disable certain functions that server features. There are many uses for this file, such as redirecting URLs, rewriting URLs, protecting sensitive parts of a website or even blocking specific IP addresses. Always take care when updating these files as even the smallest typing error could result in problems for the website. Errors could cause pages and functions on a website to become unavailable, or even make the entire website itself unreachable. Always backup the file and test the changes made to militate against any potential issues you may have unwittingly caused. There are other server types out there so such as Nginx, Microsoft’s IIS and Google’s GWS. However, Apache has a larger share of sites using it currently, which is why I’ve decided to cover it in this post.
How to Start Affiliate Marketing in 2021: Beginner's Guide
Affiliate Marketing is still a growing segment, that allows you to earn money online and to create a passive income. This beginner‘s guide will take you through the basics and will show you how to get started. Find out how affiliate marketing works, how cookies are used for tracking, the different attribution-models, and how to pick the right affiliate program.
Do TLDs Affect SEO?
Does using an alternative TLD or so-called new-gTLD affect SEO? Common knowledge suggests that it doesn’t, so why do people insist that you use ‘.com’?
How to Reverse Engineer Competitors’ Backlinks (and find valuable links)
Links are still one of the most vital parts of SEO and the best place to find backlink opportunities is your competitors‘ backlinks profile. Knowing what is working for your competitors not only shows you what to replicate but it will also stimulate new ideas for your content campaigns and where to find backlinks your competitor hasn‘t found yet.
Analyzing Google’s December 2020 Core Update
On December 3rd, 2020 Google announced that a core algorithm update was starting to roll out. Check what has happened so far, and which industries seem to be SERP winners and losers, and which websites seem to be the most affected ones.
Editors' Choice
What Are Backlinks in SEO & How Do I Get Them?
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
13 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
How to do keyword research in 2026 (6 ways + framework)
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
What is technical SEO? Basics and best practices
Learn what technical SEO is and how to optimize your site for crawling, indexing, and AI visibility with proven best practices.
What Is On-Page SEO? And How to Do It
On-page SEO involves improving webpage content to boost performance in traditional and AI search.
Local SEO: What Is It & How to Do It
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
Marketing
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
Google Analytics for beginners: the complete GA4 guide
A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.
How to track ChatGPT traffic for you and for competitors
Learn how to track ChatGPT traffic, benchmark against competitors, and connect AI visits to visibility signals.
The Ultimate Guide to Creating a Content Marketing Strategy
This step-by-step guide teaches you how to build a content marketing strategy for your business.
Banner Ad Sizes: Choosing the Right Size
Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.
What Is Ecommerce? How It Works & Getting Started
Ecommerce is selling products and/or services online via websites and apps instead of in physical stores.
Boost your digital marketing efforts
News & Research
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.
Average CPM for Display Ads: Benchmarks by Industry [Study]
If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.
Advertising Trends: The Most Popular Types of Digital Ads [Study]
By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.
Top YouTube Searches
We‘ve compiled the top YouTube searches of 2022. Get the YouTube search insights you‘re looking for.