How to Use Outreach for Link Building
Here‘s a guide to help you use link building outreach to get authoritative sites to link to your content.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
9 Common Hreflang Errors (and How to Fix Them)
Check out our list of the most common hreflang errors and learn how to fix these important issues.
What Is Mobile Advertising? Types, Tips, and Examples
Learn what mobile advertising is, discover various types, and explore tips for getting started.
How to Promote Your Business on Facebook: The Ultimate Guide
Learn how to promote your business on Facebook. From creating content to running ads, our guide covers it.
Google Site Search: How to Do It Effectively [+ Examples]
Learn how to search a site with Google and refine your search results using Google search operators.
Google’s ‘People Also Search For’: Unlock SEO Opportunities
Learn about key insights you can get from Google‘s “People Also Search For” feature and how to utilize them.
Editors' Choice
What Are Backlinks in SEO & How Do I Get Them?
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
13 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
How to do keyword research in 2026 (6 ways + framework)
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
Marketing
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
Google Analytics for beginners: the complete GA4 guide
A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.
Boost your digital marketing efforts
News & Research
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.