What Is a Call to Action & How to Write a CTA That Converts
A call to action is text designed to encourage immediate engagement or action, like “buy now“ or “sign up.“
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
What Is Organic Content? Benefits, Types, and Best Practices
Organic content is content that you get in front of audiences without using paid ads. Learn more.
10 Types of Social Media Content That Drive Engagement & Growth
Discover some types of social media content you can try across the platforms you use.
The 7 Best Landing Page Builders for 2024
Check out our list of the top landing page builders you can use to optimize your ecommerce site for higher conversion.
How to Use Google Analytics for SEO: 6 Best Practices
Learn how to use Google Analytics to improve your SEO efforts and drive more organic traffic to your site.
Image SEO: How to Optimize Images for Search Engines & Users
Image SEO is the process of optimizing images so they‘re more friendly to search engines and users.
Editors' Choice
What Are Backlinks in SEO & How Do I Get Them?
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
13 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
What is SEO? A complete guide to search engine optimization
SEO is how you earn visibility in search results and AI answers. Learn how to start in this guide.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
Marketing
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
Google Analytics for beginners: the complete GA4 guide
A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.
Boost your digital marketing efforts
News & Research
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.