Best SEO Rank Tracking Software in 2024: 12 Tools Compared
Discover 12 of the best SEO rank tracking tools based on available features, use cases, and pricing.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
11 HARO Alternatives for Link Building in 2025
Check out the top HARO alternatives to build high-quality backlinks and improve your SEO rankings.
7 Ways to Compare Keywords to Choose the Right Ones
Learn to compare keywords using data like search volume and difficulty. So you can target the best options.
How to Format Blog Posts: 7 Tips to Boost Engagement
Make your articles easier to digest and improve conversions with these 7 blog post format tips.
Content Pillars for Social Media: How to Create & Use Them
Use this guide to define your social media content pillars to better speak to your target audience.
What is Topical Authority? (+ How to Build It)
Topical authority is a site’s expertise on a subject earned through quality content. Here’s how to improve it.
Editors' Choice
What Are Backlinks in SEO & How Do I Get Them?
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
13 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
What is SEO? A complete guide to search engine optimization
SEO is how you earn visibility in search results and AI answers. Learn how to start in this guide.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
Marketing
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
Google Analytics for beginners: the complete GA4 guide
A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.
Boost your digital marketing efforts
News & Research
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.