Google Algorithm Updates Timeline [2024-2009]
Learn about major Google algorithm updates from 2009 to 2024. And get insights for your SEO strategy.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
6 Important Keyword Metrics & How to Analyze Them
The most useful keyword metrics to look at during keyword research are search volume, difficulty, and intent.
What Is a Dofollow Link? (& Why It Is Important in SEO)
“Dofollow“ links are links that don‘t have a “nofollow“ or other link attribute and therefore pass link equity.
AI in Social Media: Strategies for Modern Marketers
Uncover the transformative power of AI in social media with tools like Social Content AI, designed to automate and refine content creation for dynamic engagement and streamlined workflows.
How To See Your Competitors’ Facebook Ads
Wondering what your competitors‘ Facebook ads look like? Follow this workflow.
SERP Analysis Tools & How to Use Them
Take a dive into the tools you need to analyze SERPs and find SEO opportunities.
Editors' Choice
What Are Backlinks in SEO & How Do I Get Them?
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
13 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
What is SEO? A complete guide to search engine optimization
SEO is how you earn visibility in search results and AI answers. Learn how to start in this guide.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
Marketing
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
Google Analytics for beginners: the complete GA4 guide
A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.
Boost your digital marketing efforts
News & Research
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.
Average CPM for Display Ads: Benchmarks by Industry [Study]
If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.
Advertising Trends: The Most Popular Types of Digital Ads [Study]
By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.
Top YouTube Searches
We‘ve compiled the top YouTube searches of 2022. Get the YouTube search insights you‘re looking for.