Top Beauty & Cosmetics Websites in Serbia

Name: Top websites in Serbia (Beauty & Cosmetics)
Creator: Semrush
License: https://sr03.toolsmoji.pk/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Serbia, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com

390.88K

12.91%50.47K

87.09%340.41K

↑15.3%

↑1.56%

Direct

alexandar-cosmetics.com

249.38K

11.06%27.58K

88.94%221.8K

↑40.95%

↓16.47%

Direct

punmiris.com

248.47K

14.18%35.24K

85.82%213.23K

↓5.07%

↑20.47%

Search

jasmin.rs

202.26K

9.6%19.41K

90.4%182.85K

↓47.59%

↓15.41%

Direct

metropoliten.rs

89.64K

11.63%10.42K

88.37%79.21K

↑17.93%

↑24.77%

Direct

oriflame.com

55.37K

5.84%3.23K

94.16%52.13K

↓2.58%

↓11.13%

Direct

incidecoder.com

49.81K

0.99%495

99.01%49.31K

↑392.5%

↑30.43%

Search

sephora.com

46.65K

12.95%6.04K

87.05%40.61K

↑2.58%

↓36.48%

Search

avenalab.com

39.09K

8.73%3.41K

91.27%35.68K

↑2.8%

↓30.66%

Direct

caretobeauty.com

24.45K

9.42%2.3K

90.58%22.14K

↓6.84%

↑324.27%

Search

pixibeauty.co.uk

19.29K

-

100%19.29K

↓54.65%

↑22,270.4%

Direct

notino.hr

18.03K

6.16%1.11K

93.84%16.92K

↑505.54%

↓8.54%

Direct

skintemple.rs

17.27K

50.12%8.65K

49.88%8.61K

↓58.2%

↑0.43%

Direct

checkfresh.com

14.88K

15.47%2.3K

84.53%12.58K

↑149.79%

↓6.53%

Search

kedrovaprica.rs

13.53K

14.95%2.02K

85.05%11.51K

↑19.57%

↑41.44%

Direct

bluescents.com

12.72K

-

100%12.72K

0%

Direct

yesstyle.com

12.52K

24.42%3.06K

75.58%9.46K

↓38.26%

↑78.8%

Direct

maccosmetics.com

12.22K

2.97%363

97.03%11.85K

↑47.93%

↑13.11%

Search

loccitane.com

11.7K

10.44%1.22K

89.56%10.47K

↑1,099.49%

↓52.18%

Direct

tarabeautyshop.rs

10.94K

16.82%1.84K

83.18%9.1K

↓28.71%

↑60.27%

Search

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Key Insights on Top Beauty & Cosmetics Websites in Serbia on June 2026

As of June 2026, fragrantica.com leads Beauty & Cosmetics in Serbia with 390.88K monthly visits. Its audience skews mobile-first (12.91% desktop / 12.91% mobile), and traffic is up month over month 15.3% and up year over year 1.56%. alexandar-cosmetics.com holds second with 249.38K visits and a mobile-leaning mix (11.06% desktop / 88.94% mobile), while punmiris.com ranks third with 248.47K visits.

Across the leaders, pixibeauty.co.uk is the most mobile-first (100% of visits), whereas fragrantica.ru is the most desktop-reliant (100%). Momentum favors sallybeauty.com in the latest month (12,584%), while catrice.eu shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 56 of the top 100 sites are direct-led, 41 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Serbia