AI visibility is a topic-level game: A study of 50,000 brands in ChatGPT [Study]
Most ChatGPT topics still have no dominant brand. See what 50,000 brands reveal about winning AI visibility at the topic level.
Industry News
Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.
Google Search Console adds social and video reports
Google Search Console now shows how your Instagram, TikTok, X, and YouTube content performs in Google Search.
How AI tools shape the B2B buying process: A survey of 600+ US business professionals
New research reveals how AI influences B2B vendor discovery, evaluation, shortlists, and purchase decisions.
Google research reveals pattern-level AI video spam detection
New Google research catches AI video spam by clustering accounts, not single videos. See what it signals.
GA4 adds AI Assistant channel for referral tracking
Google Analytics 4 now classifies traffic from ChatGPT, Gemini, and Claude under a new AI Assistant channel.
Google publishes guide to optimizing for generative AI search
Google‘s first consolidated AI optimization guide gives guidance on ways to optimize for Google’s generative AI features.
Google’s Universal Commerce Protocol capabilities expand to main SERP
Google started rolling out UCP-powered checkout to product listings to allow buying directly on the SERP.
We analyzed billions of web visits: How AI is reshaping traffic channels
We analyzed billions of visits across 50,000+ sites to understand which traffic channels are growing, which are declining, and how the mix is shifting across industries.
Google rolls out worldwide agentic restaurant booking via AI Mode
Google made agentic restaurant booking through AI mode globally available. See what it means for you.
Universal Commerce Protocol (UCP): What You Need to Know
Google’s Universal Commerce Protocol (UCP) was updated in March 2026. Learn what UCP is, what changed, and how to prepare your business.